I have draft the following, can you check am I on the right track to analyse Banyan
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I have draft the following, can you check am I on the right track to analyse Banyan Tree based on the Porter's value chain?
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Inbound Logistics Banyan Tree is committed to a sustainable supply chain and works with suppliers who share their values. They launched the Supplier Code of Conduct in 2020 to ensure that their suppliers adhere to sustainable and ethical practices (Tree, Banyan Tree, 2022). The company also focuses on improving the efficiency of their supply chain, including reducing warehouse space during the pandemic, to ensure better management of resources and costs. Hotel Operations Banyan Tree's focus on providing excellent hotel services involves the day-to-day operations and management of the hotel, including the design and maintenance of the hotel facilities, food and beverage service, housekeeping, and other services aimed at enhancing guest experience. Outbound Logistic The Banyan Tree Gallery is the retail arm of Banyan Tree Hotels & Resorts, generating revenue from various channels such as retail stores, shipments to hotels and spas, e-commerce, and wholesale. The Gallery plays an essential role in the Group's commitment to exceptional experiences and sustainable sourcing. To ensure a smooth delivery experience for customers, the Gallery partners with reputable delivery companies such as DHL and UPS. Marketing and sales Marketing is a crucial aspect of a hotel's success, as it attracts new customers, cultivates brand loyalty, and drives revenue growth (Chen, 2022). Banyan Tree uses various marketing and sales strategy such as offsite sales and marketing office in Bangkok to maximize resources and drive hotel performance in their Thai properties. This helps Banyan Tree sold 50% of their room sales domestic travellers, during the Pandemic time. Banyan Tree's focus on wellbeing and sustainability is also reflected in their marketing efforts, with the launch of their Banyan Tree Wellbeing Sanctuaries as a key selling point for guests seeking a holistic and rejuvenating experience. The "Live Well Travel Well" campaign encourages guests to pursue what brings them joy, whether it's meditation, history and culture, or spa treatments (Banyan Tree, 2022). Inbound Logistics Banyan Tree is committed to a sustainable supply chain and works with suppliers who share their values. They launched the Supplier Code of Conduct in 2020 to ensure that their suppliers adhere to sustainable and ethical practices (Tree, Banyan Tree, 2022). The company also focuses on improving the efficiency of their supply chain, including reducing warehouse space during the pandemic, to ensure better management of resources and costs. Hotel Operations Banyan Tree's focus on providing excellent hotel services involves the day-to-day operations and management of the hotel, including the design and maintenance of the hotel facilities, food and beverage service, housekeeping, and other services aimed at enhancing guest experience. Outbound Logistic The Banyan Tree Gallery is the retail arm of Banyan Tree Hotels & Resorts, generating revenue from various channels such as retail stores, shipments to hotels and spas, e-commerce, and wholesale. The Gallery plays an essential role in the Group's commitment to exceptional experiences and sustainable sourcing. To ensure a smooth delivery experience for customers, the Gallery partners with reputable delivery companies such as DHL and UPS. Marketing and sales Marketing is a crucial aspect of a hotel's success, as it attracts new customers, cultivates brand loyalty, and drives revenue growth (Chen, 2022). Banyan Tree uses various marketing and sales strategy such as offsite sales and marketing office in Bangkok to maximize resources and drive hotel performance in their Thai properties. This helps Banyan Tree sold 50% of their room sales domestic travellers, during the Pandemic time. Banyan Tree's focus on wellbeing and sustainability is also reflected in their marketing efforts, with the launch of their Banyan Tree Wellbeing Sanctuaries as a key selling point for guests seeking a holistic and rejuvenating experience. The "Live Well Travel Well" campaign encourages guests to pursue what brings them joy, whether it's meditation, history and culture, or spa treatments (Banyan Tree, 2022).
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