I have to give a presentation on "The Ultimate Bluff: A Case Study of PartyGaming.com". provide me with summary, other important information that can be discussed in the ppt with answer of the following question.

Question-What will be the impact of the legislation (The Unlawful Internet Gambling Enforcement Act of 2006) on the online gambling market?

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Teaching case The ultimate bluff: a case study of partygaming.com Des Laffey Kent Business School, University of Kent, Canterbury, UK Correspondence: D Laffey, Kent Business School, University of Kent, Canterbury CT2 7PE, UK. Tel: + 44 (0)1227 827489; Fax: + 44 (0)1227 761187; E-mail: D.J.Laffey @kent.ac.uk Abstract June 2005 was to bring online gambling out of the shadows and into the spotlight. PartyGaming, a start-up formed in 1997, launched a flotation (Initial Public Offering) on the London Stock Exchange that valued the firm at $4.64 billion giving it a larger market capitalisation than British Airways. PartyGaming had become the dominant player in the booming online poker market with its PartyPoker brand having over 50% market share. However, this float - as with Internet gambling in general - was not without controversy. While PartyGaming had an online gambling license from the tax haven of Gibraltar, nearly 90% of its revenue came from the United States, where the authorities viewed Internet ad threatened legal action. The complex operations of this truly global und of its founder