Question: i . In its broadest context, what is the task of problem formulation? ii . What are the obstacles to defining the research problem? iii.
i In its broadest context, what is the task of problem formulation?
ii What are the obstacles to defining the research problem?
iii. What purpose does the research proposal serve?
iv What role should managers play in the development of the research proposal?
v What is the managerial value of a research proposal?
vi List, and briefly discuss, two common approaches to budgeting for a marketing research
project.
vii. What is a GANTT Chart? How is this useful as a management tool in marketing research?
viii. List each of the required components of a marketing research proposal.
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