i$.$ Is a research design always necessary before a research study can be conducted?

ii$.$ Distinguish between exploratory, descriptive and causal research designs. What are the

appropriate data gathering tools for each?

iii. Are there any differences between the basic functions of market research in a domestic

environment and those of an international environment?

iv$.$ Why is the international research process considered more complicated than the domestic

research process?

v$.$ The owner$/$operator of a travel agency is interested in putting together $$special$$ vacation

packages for an upcoming March Break. His intention is to serve the university and college

students market segment. While he has to be concerned about price levels, he is also

concerned about his value proposition to students. Not being sure of what students interests

are $($in terms of destination preferences$),$ he has hired you to examine the potential for this

new product offering. Provide an outline of how you will proceed to get him the information

he needs.

vi$.$ You have been asked to conduct a study which will examine spending trends amongst

today$$s university students. Assuming you are concerned with a multicultural influence $($as

university students come from all over the world$),$ how will you proceed with this study?

What difficulties are you likely to encounter? Discuss.

vii. In marketing$/$marketing research we are always concerned about those things which we are

able to control $($such as our marketing mix$),$ and equally concerned about those things

which we cannot control $($un$-$controllable$).$ With this in mind, list and discuss these so$-$called

$$Un$-$controllable$,$ or $$Environmental$,$ factors. Which one is most likely to affect the

outcome of any marketing research that you may conduct?