MKTG 304 Exercise: Module 2

In this module we looked into the marketing research process. For the purpose of this assignment, we will examine two of the five steps of the marketing research process, specifically: Design Research Project (Research Design) and Collect Data (Data collection).

Types of Research Designs	Data Collection Methods
Exploratory Descriptive Causal	Surveys Questionnaires Observation Experiments

(More information about the designs and methods, including definitions and/or examples can be found in the Understanding Marketing Research PowerPoint in the Module 2 course content.)

Directions: Refer to the above table. For each of the following research questions, identify the most appropriate type of research design or data collection method. There is one answer per question.

1. Sales in Texas have dropped off for no apparent reason. None of the sales team can explain what is going on. Which research design should be used?

Answer:

2. If we want to determine whether pizza consumption is related to the consumption of Dr. Pepper, which data collection method should be used?

Answer:

3. How do Macys customers feel about Macys customer service? Which data collection method should be used?

Answer:

4. How many people in the Southern Illinois area own homes? Which research design should be used?

Answer: