I keep getting wrong answers. Please only answer the question asked. I will downvote responses that do not address the question asked.

Baker, Barker, and Bickel met at a convention of resort owners and tourism operators. They shared frustrations about the difficulty of obtaining new customers, given the numerous travel opportunities available via the Internet today. Further, the rise in the value of the dollar over the euro has created substantial competition for North American tourism.

As the conversation developed, they began to wonder if there was some way to combine forces (i.e., they were seeking a competitive advantage from an alliance). So, they decided to meet to discuss ways to form an alliance. Ideas they wanted to discuss further were sharing customer data, developing a joint reservation service, and exchanging property listings.

As they talked, it became clear they had no interest in merging their businesses; each wanted to stay independent. They also discovered that each was very concerned, even paranoid, about protecting their existing customer base from poaching.

The question then became how to proceed. Given their desire to protect their own customers, they did not want to develop a common customer database. The best idea seemed to be to share data about properties. That way they could keep control of their customers but still have an opportunity to sell time at the others properties.

They discussed several alternatives. Each could develop her or his own property database, and the three could then share those databases over the Internet. Or they could develop a centralized property database that they would all use. Or they could find some other way to share property listings.

Because we do not know Baker, Barker, and Bickels detailed requirements, you cannot develop a plan for a specific system. In general, however, they first need to decide how elaborate an information system they want to construct. Consider the following two alternatives:

Alternative A. They could build a simple system centered on email. With it, each company sends property descriptions to the others via email. Each independent company then forwards these descriptions to its own customers, also using email. When a customer makes a reservation for a property, that request is then forwarded back to the property manager via email.

Alternative B. They could construct a more complex system using a cloud-based, shared database that contains data on all their properties and reservations. Because reservations tracking is a common business task, it is likely that they can license an existing application with this capability.

Question: What would you say if one of the three principals were to ask you at this point, Is it worthwhile for me to even consider this idea anymore? Justify your answer. Without more data, you cannot make a true assessment, but apply your knowledge, experience, and intuition to formulate a response to that question.