I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased
Question:
I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions.
Can you help us understand why? The vendor's performance metrics are below.
Task Instructions
The percentages in the table represent the performance change from the previous month. Consider the impact of each metric on customer questions.
Metric
| Month 1
| Month 2
| Month 3
|
|---|---|---|---|
% Customer Questions
| +8%
| +10%
| +12%
|
% Shipped On Time
| -10%
| -7%
| -5%
|
% Shipped Incorrectly
| +2%
| +4%
| +4%
|
% Discounted
| +18%
| +18%
| +14%
|
Units Shipped (Thousands)
| 80
| 85
| 100
|
Expert Answer:
The increase in customer questions for the vendor could be attributed to several factors based on th... View the full answer
Financial Reporting Financial Statement Analysis and Valuation a strategic perspective
ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
