Question: I might decide that a $ 6 . 0 0 box of cereal is too expensive. If I arrived at that decision based on my

I might decide that a $6.00 box of cereal is too expensive. If I arrived at that decision based on my knowledge that most boxes of cereal are less than $4.00, I just used the heuristic.
calculation
recognition
availability
anchoring
 I might decide that a $6.00 box of cereal is too

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