Question: I n the year 1 9 9 9 , Ford Motor C o . anticipated a future i n hybrid electric cars and committed t

In the year 1999, Ford Motor Co. anticipated a future in hybrid electric cars and committed to
serving this market. In planning production and marketing effort, Ford wanted market forecasts
over the next 10 years (2000-2009).In this exercise you are to use the Bass model to generate
forecasts of sales asifit were 1999. Then, you are to update your forecasts asifit were 2006
with knowledge of actual sales upto that point.

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