I need a conclusion and recommendation see # 6 , thank you

Situational Analysis

Company Background

Olive Garden is a restaurant chain owned by Darden Restaurants. They had $4.5 billion in sales in 2022 and have over eight-hundred locations globally (Olive Garden, 2022). The Olive Garden Mission Statement focuses on the level of care that they try to provide to not only customers, but to the communities in which they operate. They boast the use of local efforts to support various non-profit and organizations that directly impact the communities they serve. Their overall mission strategy is to be able to have a positive impact on their surrounding communities which gives their employees and customers a reason to support the company and its mission.

Olive Gardens vision puts a lot of weight in their ability to delight customers, create connections, and being top notch in service and quality. They have a vision of perfection where all customers are completely happy, they dont make any mistakes, and they are able to create connections with every customer. This vision is very ambitious, but it is supported by their values such as respect and caring, being of service, and diversity.

While Olive Garden made an impressive jump in sales in 2022, they are fighting the maturity stage as their sales are beginning to level out and they do not see significant increases in sales year over year. If Olive Garden can continue to meet the changing needs of consumers, they can extend the length of time that they are in their growth stage. In 2021, Olive Garden had their lowest sales on record in four years. They have a hard fight ahead of them to fight off maturity and continue to gain market share.

Industry Background & Operating Environment

The food industry is very competitive as there are an abundance of options. Consumers can be as picky as they would like and are not likely to return if their needs are not met at a price point that they feel is on par to what they consider the worth of the food and services. We also saw a major change in trends with the pandemic including the popularization of to-go orders, curbside pickup, and the vast support of small businesses. These new trends were all things that drove customers to other options than Olive Garden. The company will need to put more effort into futuristic leadership who can help guide the company to meet the changing needs and trends quickly. The next five years will be a turning point for Olive Garden to see how their sales continue to trend.

Industry Background

Issues

Trends

Customer Characteristics

External Operating Environment

Competitors

Substitutes

3. SWOT Analysis (SWOT/TOWS models may be placed in the appendix) SWOT:

Strengths, Weakness, Opportunities, Threats TOWS Matrix (Analysis of SWOT findings) Identify Critical Success Factors (5) from TOWS analysis (top 5 strategies)

Strengths- Parent family to fall back on, household name, buying power (can be used to minimize supply chain issues), we can look into if the employees like working there

Weaknesses- Style (not instaworthy) and market is maturing

Opportunities- Wine tasting, appealing to foodies, delivery of smaller orders, utilizing local wines

Threats- market turning to fast & delivery options, high amount of competition, supply chain issues, issues finding workers due to job market

4. Create a Unique Market Position & Redefine Industry BOS Framework:

Critical Success Factors/ Factors of Competition:

Price: Budget vs Premuim

Range of Wines

Aging quality

Marketing

Convenience

Explanation:

List: ideas: Cooking Classes with wine tasting

Eliminate: the cap on the value that you can have

Reduce: Reducing the number of customers we can serve in our regular restaurant to make room for cooking classes.

Raise: Interactive Experience which reinforces the connection (ties back to their vision) and hiring on teaching chefs

Create: Cooking classes and wine tasting (creates exclusivity)

Raise: Interactive Experience which reinforces the connection (ties back to their vision) and hiring on teaching chefs

Create: Cooking classes and wine tasting (creates exclusivity)

BOS Value Canvas Identify "Actions" that address your 5 Critical Success Factors

5. Future Strategic Recommendations Laura

Briefly identify 5 possible future (5 to 10 years) market changes in your operating environment. Next, indicate what action you would take for each one.

Return of COVID- prepared kits for pick up

Nutritional Guidelines

Dietary Trends- plant based

Recession- lower cost option for meal delivery (cook at home)

Supply constraints

6. Conclusions and Recommendations.

State problems and how will your recommendations solve these issues, add value, and create a "unique position." Key partners, activities, assets, resources required. 2 CSR actions overview. Alternative Strategies (3) from TOWS, Risk Factors.

Appendix - References (15), 5 models from the course

References

Olive Garden. (2022). News and media relations | information | Olive garden italian restaurant. News and Media Relations Information. Retrieved February 3, 2023, from https://www.olivegarden.com/about-us/news-and-media

Inniger, M. (2022, September 23). Five trends that will impact the food industry for many years. NIST. Retrieved February 2, 2023, from https://www.nist.gov/blogs/manufacturing-innovation-blog/five-trends-will-impact-food-industry-many-years