Question: I need a paper written with the below format on the Restaurant Big Whiskey. should follow the below Marketing plan structure from top to bottom
I need a paper written with the below format on the Restaurant Big Whiskey.
should follow the below Marketing plan\ structure from top to bottom
MARKETING PLAN
Table of Contents (change out page numbers when complete)
THE BUSINESS..2
What the business does.2
target market.2
unique selling point (USP)2
Our business goals.2
Company Vision.2
Company mission.2
SWOT analysis.3
Goals and actions.5
Marketing strategy.6
Product or service.6
Price.6
Place sales and distribution channels.6
People customer relationship management.7
People staff in sales and marketing..7
Marketing budget.1
Conclusion and Personal Thoughts.1
REFERENCES5
THE BUSINESS
Use the actual business branding, names, and logo.
What THE business does
For example: Provide electric car charging points at gas stations along with a customer charge card and online website for preloading the card and finding charge points.
target market
For example: Environmentally conscious, middle- and higher-income college graduates. We expect this market to widen to include luxury car owners who are looking for a premium/aspirational vehicle over environmental concerns.>
unique selling point (USP)
business goals
vision
For example: To bring fast charging to every EV owner in the country.
Other real examples:
to organize the world's information and make it universally accessible and useful. Google 2022.
toaccelerate the world's transition to sustainable energy.Tesla.>
mission
For example: We keep our customers on the road by providing fast, reliable EV charging.
Other real-world examples:
to serve consumers through online and physical stores and focus on selection, price, and convenience.Amazon.
to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.Apple.>
products and services
For example: Charging services for EV and Hybrid car owners.>
>
swot analysis
Example: We are an established brand that is well known by our target market.>
WeaknessesExample: Our chargers are only deployed in 2 cities. We need to increase our coverage to exceed our competition.>
OpportunitiesExample: The market for electric cars is growing rapidly with premium brands bringing out all electric versions with much greater range than seen before. In consumers minds the image of the electric car as quirky and small is being replaced. Potential customers are now seeing them as aspirational luxury vehicles.>
Threats
What are the threats? Demand? Out of business? Too many currently in the same business?
Target market
We aim to sell our products or services to.
The competition
Future Goals
Marketing strategy
Price
Describe business general price strategy
Place sales and distribution channels
Radio/Commercials
Other
Promotion
Finances
Short general overview of future financial forecasting and sales of the business.
Marketing budget
RELAX, you do not have to find or complete the marketing budget breakdown. But I have left it in for you to become familiar with what it should include in a marketing plan. Marketing Budget Template.>
Your personal conclusion and/or recommendations for the business
REFERENCES
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