I need a report with a specific product from a company

 

Assessment 3: Individual Assignment Marking Criteria Report: Structure and Marking Criteria Executive Summary (5 marks) A well written executive summary that gives a clear and accurate overview of the work that is about to be read - and provide the reader with incentive to read on! Table of Contents and Compliance with Requirements (5 marks) -1 page A well-presented Table of Contents, List of Figures/List of Tables. Compliance with the presentation requirements - e.g., correct cover sheet, Use of appropriate font, spacing and margins. [Please use 12 font Times New Roman, 1.5 line spacing, 25mm margins.] 1. Introduction (10 marks) An introduction and background to the company and the product (to be determined). Provide some data to aid the explanation. For example, sales figures and market share. 2. Key Marketing Concepts and Principles (15 marks) Supported by relevant secondary data, Provide an analysis of the macro and micro environmental factors that affect the company and the product. (Refer to lecture notes for the relevant coverage). Identify and discuss current segmentation and positioning strategies relative to the product. Critique what is being done (or what can be done well) and what is not being done or in need of improvement. Your argument should be supported by marketing language/concepts. 15 15 /10 /15 3.Marketing Mix Considerations (15 marks) Identify and discuss how the elements of the marketing mix for the product are currently being used (or can be used). /15 4. Socially Responsible and Ethical Issues (10 marks) Identify and discuss at least two socially responsible and/or ethical issues which currently (or are likely to) relate to the product. /10 5. Information Communication Technologies (10 marks) Explain how the product currently uses ICT in one or more components of the marketing mix. /10 6. Marketing Plan (10 marks) Explain how you would develop a marketing plan for the product. For instance, explain the key steps and resources required. /10 Use of Theory and Referencing (10 marks) The report should make use of marketing theory from credible sources and be appropriately referenced. Sources and citation need appropriate referencing conventions /10