I need a solution for number 1 and 2. let me know if you can access the case. Treats by Tannoria --Let me know if you need the data or how can I send it

Case Assignment: 1. Start by working through the key components of a Positioning based on Treats By Tanorria case. Who is the target market? Review the 3 possible segments and pick a target segment make sure you use the 2 criteria and pick only 1 segment to focus on. Develop a name for each segment. Then, develop a persona for the best target segment. Now, whats the fundamental need Treats By Tanorria wine cakes meet for the target market whats the job they would hire Treats By Tanorria for? What is important to this target in the which brand to hire decision? For this question, imagine the target market walking through a store whats the hiring decision he/she is making? 2. Whats the Frame of Reference? Who will Treats By Tanorria compete against what category do they participate in cake mixes, gourmet cake mixes, wine cakes, something else? Compare the features and benefits of Treats By Tanorria vs. other options: Treats By Tanorria Grocery Box Cakes Gourmet Cake Mixes Features = tangible characteristics Functional Benefits = tangible results customer gets Psychosocial benefits = emotional results customer gets Personal Values = values linked to customers identity that are fulfilled Try to construct a Means-end chain ladder for Treats By Tanorria. Now, what are Points of Parity (POP) for this Frame of Reference? 3. Brainstorm at least 4 possible positioning concepts for Treats By Tanorria. a. Generate at least one concept for each of the 3 categories of PODs: Brand Performance Brand Imagery Customer Insight b. If you generated more than 4 alternatives in step a. above, pick your best 4 ideas. Now, evaluate these 4 positioning concepts or PODs on the criteria described in the text and shown in the table below: Succinct - simple, i.e. is the idea singular in nature rather than a 2 or 3-part idea? Important is this important to their decision making process? Is it one of the key criteria they use in choosing a supplier? Is it benefit-based rather than feature-based? Note that the qualitative and quantitative research is a good indicator of importance to customer. But you can see, thats only one of the criteria. Unique are any other competitors saying that they do this now or believed by customers to do this now?

Treats By Tanorria Segmentation and Positioning Case 2019 M. Kim Saxton 7 Positive & Passionate is it noteworthy such that it can gain attention and will excite people to fulfill it? Positioning Alternatives Criteria Succinct Important Unique Positive Total 1. Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating 2. Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating 3. Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating 4. Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Include a rationale for your rating Note: I used a 1 to 5 scale where 5 = Excellent, 4= Very Good, 3= Good, 2= Fair, 1=Poor. You can pick your own scale. 4. Craft a Positioning Statement for Treats By Tanorria. Make sure that you make your Positioning Statement as simple and singular in concept as possible. Complex positionings are difficult to communicate and therefore rarely work well. 5. Outline a go-to-market strategy for TreatsByTanorria that will make this positioning statement come alive including the 4Ps. Feel free to play around with a branding strategy for extra credit.