Question: i need a,b,c and d anwsered Consider a working environment. It could be your current organization, an organization where you have previously worked, or a

i need a,b,c and d anwsered
i need a,b,c and d anwsered Consider a working
Consider a working environment. It could be your current organization, an organization where you have previously worked, or a fictional organization. Think about the role of marketing research in the organization and how it assists managers and another employee. Write down one research objective that is related to either one of the 4P decisions explained in Ch 1, or other market research forms including segmentation, retailing, user experience (UX), usability, and competitive market analysis. The decision could be any question about customers, product, price, place, promotion, or market competition that needs more information. Then, break down the research objective to specific research questions. Finally, decide about the appropriate research design that best fits your research question, i.e., choose data type and research type. 50 points a) The research objective and research question(s): b) Selected Research Design (exploratory, descriptive, or causal): Justification: c) Selected Research Methodology (observation, focus group, survey, experiment, scanner,): Justification: d) Data Type (secondary or primary): Justification

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!