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CHALLENGES AND CONFLICTS:

Communication Styles: The team comprises members with varying communication preferences. While Natalie prefers written communication, Michael favors open and informal conversations. Ian, on the other hand, prefers quick and efficient email communication. Managing these diverse communication styles can be a potential challenge.

Conflicting Motivations: Team members, such as Katelyn and Natalie, are motivated by challenges and individual accomplishments, while others, like William, seek immediate value in projects. Balancing and aligning these conflicting motivations towards a common goal can be a source of tension.

High Standards vs$.$ Efficiency: Katelyn's pursuit of perfection and Ian's emphasis on efficiency may clash, leading to conflicts over the pace and quality of work. Integrating these diverse work styles while maintaining project standards is a potential challenge.

STRATEGIES TO MANAGE CONFLICTS:

Establishing Clear Communication Norms: To address diverse communication preferences, the team should establish clear communication norms, defining when to use written communication, informal discussions, or email. This clarity can prevent misunderstandings and enhance collaboration.

Aligning Motivations: Conducting regular team meetings to discuss individual motivations and aligning them with the overarching project goals can foster a sense of shared purpose. Recognizing and celebrating individual and team achievements can create a positive team culture.

Mediating Conflicts: Designating a team mediator or facilitator, possibly Elizabeth, can help address conflicts as they arise. Establishing a protocol for conflict resolution, emphasizing active listening and constructive feedback, can prevent escalation.

Project Timeline and Milestones: Creating a detailed project timeline with achievable milestones is essential. This helps manage the expectations of high$-$performing individuals like Katelyn and Ian while providing structure and immediate value for others like William.

CONCLUSION:

The proposed team for Southwest Transit's marketing project, consisting of brings together a diverse set of skills and experiences. However, understanding and managing potential challenges and conflicts is crucial for the team's success. By implementing strategies such as clear communication norms, aligning motivations, mediating conflicts, establishing a structured timeline, and incorporating team$-$building activities, the team can work cohesively to overcome challenges and achieve the project's objectives. As Frederick Herzberg emphasized, a focus on motivators and a supportive work environment are essential for employee satisfaction and project success $($Herzberg$,2003).$

References: Herzberg, F$.(2003).$ One More Time: How Do You Motivate Employees? Harvard Business Review.