I NEED CITATIONS REFREANCES AS WELLPart A: Introduction $$ Use this part to briefly describe your chosen brand for the project.

Brief description of the brand. Include details such as $($but not limited to$)$:

$$ location of headquarters and location$($s$)$ of markets $($globally$)$

$$ any parent company, subsidiary, or other affiliate relationships

$$ product$($s$)$ offered

$$ any other defining details about your chosen brand $($e$.$g$.$ is it a non$-$profit or a Crown corporation?$)$

Describe the scope you will apply for this project. This includes topics such as:

$$ Geographic scope. While the full global context will be important to understand, on what geographic region will you focus your research? Note: for the purposes of this project, it is simplest to choose a single country or local region within a country. This is where most of your research will focus, so choose a country or region you can easily research through the library and online.

$$ Brand scope. While the complete organizational context will be important to understand, on what part $($product or product line$)$ of the brand will you focus? Note: for the purposes of this project, it is simplest to choose a single product line or retail brand, as this enables you to zero in on a specific target segment. For example, it would be too complicated to choose Mars, Inc., as this brand includes dozens of food, pet care, and confectionary brands; rather, it would make more sense to choose something like Skittles, one of Mars$$ sub$-$brands.

Geographic scope:

Brand scope: ON BASED OF TIM HORTONS IN CANADA