I NEED EXAMPLE PLEASE Select a product or service for which you will create a marketing plan You will use the same product for all 4 phases of the marketing plan PRODUCT BACKGROUND (5 points) Provide background information on the product such as its purpose, uses and the needs that it fulfills functional and psychological and its position in the market place vs its competitors PRODUCT HISTORY (5 points) Provide historical information on the company and product CURRENT MARKETING STRATEGY (65 points) Target market 5 points Describe the primary consumer of your product Product 15 points Compare your products features with those of the top 2 competitors Discuss unique elements that help to distinguish your product from its competitors Evaluate and compare the different brands, sizes, packaging, quantities, and features Compare the packages for your product and its top 2 competitors Discuss the unique visuals and messages found on your product that help to distinguish it from the competitors and represent the quality of the product Price 15 points Compare pricing for the products in this category Determine a price per unit comparison (create a table or spreadsheet to illustrate, if helpful) Place 15 points Evaluate the retail channels and retailers that the product is sold through Discuss how the product placement within the store affects sales and customer perception Promotion 15 points Identify the different types of media used to advertise your product Evaluate the messages used in the advertisements and discuss their effectiveness is making consumers buy the product Evaluate messaging specific to your product

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Question: I NEED EXAMPLE PLEASE -Select a product or service for which you will create a marketing plan. You will use the same product for all

I NEED EXAMPLE PLEASE -Select a product or service for which you will create a marketing plan. You will use the same product for all 4 phases of the marketing plan. PRODUCT BACKGROUND (5 points)

Provide background information on the product such as its purpose, uses and the needs that it fulfills functional and psychological and its position in the market place vs. its competitors.

PRODUCT HISTORY (5 points)

Provide historical information on the company and product.

CURRENT MARKETING STRATEGY (65 points)

Target market 5 points	Describe the primary consumer of your product.
Product 15 points	Compare your products features with those of the top 2 competitors. Discuss unique elements that help to distinguish your product from its competitors.
	Evaluate and compare the different brands, sizes, packaging, quantities, and features.
	Compare the packages for your product and its top 2 competitors. Discuss the unique visuals and messages found on your product that help to distinguish it from the competitors and represent the quality of the product.
Price 15 points	Compare pricing for the products in this category. Determine a price per unit comparison (create a table or spreadsheet to illustrate, if helpful)
Place 15 points	Evaluate the retail channels and retailers that the product is sold through. Discuss how the product placement within the store affects sales and customer perception.
Promotion 15 points	Identify the different types of media used to advertise your product. Evaluate the messages used in the advertisements and discuss their effectiveness is making consumers buy the product. Evaluate messaging specific to your product.

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