Question: I NEED HELP COMPLETING THE LIFT TABLE. THANKS! THIS IS THE FORMULA, BUT I DON'T UNDERSTAND IT. SUPPORT begin{tabular}{|l|c|c|c|c|c|} hline BASE & Honey & Fig

I NEED HELP COMPLETING THE LIFT TABLE. THANKS!

$FORMULA, BUT I DON'T UNDERSTAND IT. SUPPORT \begin{tabular}{|l|c|c|c|c|c|} \hline BASE & Honey$ THIS IS THE FORMULA, BUT I DON'T UNDERSTAND IT.

SUPPORT \begin{tabular}{|l|c|c|c|c|c|} \hline BASE & Honey & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat Crackers \\ \hline Honey & 38.00% & 2.00% & 6.00% & 30.00% & 2.00% \\ \hline Fig Jam & 2.00% & 36.00% & 4.00% & 10.00% & 5.00% \\ \hline Marcona Almonds & 6.00% & 4.00% & 48.00% & 46.00% & 2.00% \\ \hline Bleu Cheese & 30.00% & 10.00% & 46.00% & 72.00% & 50.00% \\ \hline Wheat Crackers & 2.00% & 5.00% & 2.00% & 50.00% & 53.00% \\ \hline \end{tabular} CONFIDENCE \begin{tabular}{|l|c|c|c|c|c|} \hline BASE & Honey & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat Crackers \\ \hline Honey & 100.00% & 5.56% & 12.50% & 41.67 & 3.77% \\ \hline Fig Jam & 5.26% & 100.00% & 8.33% & 13.89 & 9.43% \\ \hline Marcona Almonds & 15.79% & 11.11 & 100.00% & 63.89% & 3.77% \\ \hline Bleu Cheese & 78.95 & 27.78% & 95.83 & 100.00% & 94.33% \\ \hline Wheat Crackers & 5.26% & 5.56 & 4.17% & 69.44% & 100.00% \\ \hline \end{tabular} LIFT \begin{tabular}{|l|c|c|l|l|l|} \hline BASE & Honey & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat Crackers \\ \hline Honey & N/A & 14.62% & & & \\ \hline Fig Jam & 14.62 & N/A & & & 26.21% \\ \hline Marcona Almonds & & 23.15% & N/A & & \\ \hline Bleu Cheese & & & 133.10% & N/A & 131.03% \\ \hline Wheat Crackers & & 26.21% & & & N/A \\ \hline \end{tabular} LIFT (row, col) is how to probability of purchasing product (row) changed, given that product (col) was purchased. It can be calculated as follows: LIFT ( row, col )=CONFIDENCE(row,col) SUPPORT (row, row) Values in the BASE, SUPPORT, and LIFT tables are mirror images along the diagonal. SUPPORT \begin{tabular}{|l|c|c|c|c|c|} \hline BASE & Honey & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat Crackers \\ \hline Honey & 38.00% & 2.00% & 6.00% & 30.00% & 2.00% \\ \hline Fig Jam & 2.00% & 36.00% & 4.00% & 10.00% & 5.00% \\ \hline Marcona Almonds & 6.00% & 4.00% & 48.00% & 46.00% & 2.00% \\ \hline Bleu Cheese & 30.00% & 10.00% & 46.00% & 72.00% & 50.00% \\ \hline Wheat Crackers & 2.00% & 5.00% & 2.00% & 50.00% & 53.00% \\ \hline \end{tabular} CONFIDENCE \begin{tabular}{|l|c|c|c|c|c|} \hline BASE & Honey & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat Crackers \\ \hline Honey & 100.00% & 5.56% & 12.50% & 41.67 & 3.77% \\ \hline Fig Jam & 5.26% & 100.00% & 8.33% & 13.89 & 9.43% \\ \hline Marcona Almonds & 15.79% & 11.11 & 100.00% & 63.89% & 3.77% \\ \hline Bleu Cheese & 78.95 & 27.78% & 95.83 & 100.00% & 94.33% \\ \hline Wheat Crackers & 5.26% & 5.56 & 4.17% & 69.44% & 100.00% \\ \hline \end{tabular} LIFT \begin{tabular}{|l|c|c|l|l|l|} \hline BASE & Honey & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat Crackers \\ \hline Honey & N/A & 14.62% & & & \\ \hline Fig Jam & 14.62 & N/A & & & 26.21% \\ \hline Marcona Almonds & & 23.15% & N/A & & \\ \hline Bleu Cheese & & & 133.10% & N/A & 131.03% \\ \hline Wheat Crackers & & 26.21% & & & N/A \\ \hline \end{tabular} LIFT (row, col) is how to probability of purchasing product (row) changed, given that product (col) was purchased. It can be calculated as follows: LIFT ( row, col )=CONFIDENCE(row,col) SUPPORT (row, row) Values in the BASE, SUPPORT, and LIFT tables are mirror images along the diagonal

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