Question: I need help completing LIFT table. Thanks! begin{tabular}{|l|c|c|c|c|c|} hline BASE & multicolumn{1}{|l|}{ Honey } & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat

I need help completing LIFT table. Thanks!

\begin{tabular}{|l|c|c|c|c|c|} \hline BASE & \multicolumn{1}{|l|}{ Honey } & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat Crackers \\ \hline Honey & 190 & 10 & 30 & 150 & 10 \\ \hline Fig Jam & 10 & 180 & 20 & 50 & 25 \\ \hline Marcona Almonds & 30 & 20 & 240 & 230 & 10 \\ \hline Bleu Cheese & 150 & 50 & 230 & 360 & 250 \\ \hline Wheat Crackers & 10 & 25 & 10 & 250 & 265 \\ \hline \end{tabular} \begin{tabular}{|l|c|c|c|c|c|} \hline BASE & Honey & Fig Jam & Marcona Almonds & Bleu Cheese & Wheat Crackers \\ \hline Honey & 38.00% & 2.00% & 6.00% & 30.00% & 2.00% \\ \hline Fig Jam & 2.00% & 36.00% & 4.00% & 10.00% & 5.00% \\ \hline Marcona Almonds & 6.00% & 4.00% & 48.00% & 46.00% & 2.00% \\ \hline Bleu Cheese & 30.00% & 10.00% & 46.00% & 72.00% & 50.00% \\ \hline Wheat Crackers & 2.00% & 5.00% & 2.00% & 50.00% & 53.00% \\ \hline \end{tabular} 4. Complete the Lift Table - The values in this table represent lift, which quantifies how much the probability of customer buying a product increases or decreases when s/ he purchases another product. For example, the value 133.10%-- found in the cell designated by the 4th row (Bleu Cheese) and 3rd column (Marcona Almonds) indicates that if a customer buys Marcona Almonds, the probability that s/ he will purchase Bleu Cheese increases by 1.331 times
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
