I need help desperately. I wrote a paper and I forgot to research one of the questions. If someone could help me, I would be so very grateful!

For a project, I designed a nutritional bar. Basically, it includes all the nutrition your body needs to take away hunger. I chose this because hunger is brought about because of something your body is lacking. Once the nutritional needs of your body have been satisfied, hunger disappears. This is the main reason I feel my nutritional bar is superior to all others. My bar is organic, healthy, unprocessed, low calorie, and has no preservatives. It is being marketed by a health food store. The question is: 1) Describe reference groups, such as normative and comparative groups that would be influential to an individual making the decision to purchase the new product. 2) What marketing strategies will you implement based on these reference group influences?