I need help developing the first two parts of a Target Market section, which should also include an overview of the target customer, ie demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

THIS WILL BE FOR NIKE

the description should be sufficient enough to be able to identify who a target customer is and who is not a target customer.

Additionally, why a customer would buy the product over alternative competing products.

I also need an analysis of the current situation including 3 of the elements in the list below:

• Relevant Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
• Current Opportunities
• Potential Future Opportunities
• Current Threats
• Potential Future Threat
• Competition

Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political).

Any help would be greatly appreciated! Thank you,