Question # 1 Marks 5

Product and price description for three products from three different categories are given below. You can choose one Product (Product 1, 2, OR 3) and create at least TWO segmentation profiles for the chosen product. The segmentation profiles should be based on the product description given. Please write everything inside the table. Label the top of your table with the product number and name.

Product 2 Recipe Masala Mix

Attributes of the product: Traditional recipe masala mixes that allow convenient making of traditional Pakistani meals in a short time. The recipe masala mix incorporates the desi taste with convenient cooking. The recipe masala mix consists of various traditional recipes normally made in the Pakistani household. The value offered by the product is authentic Pakistani taste and convenient cooking.

SKUs Sachets, regular (45gms), and double packets (2 regular packets inside)

Segmentation Base	Segment S1	Segment S2	Segment S3
Geographic Variable
Demographic Variables
Psychographic Variables
Behavioral Variables

Pricing Competitive pricing; Regular box - Rs. 80, double packets Rs. 150