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Question 10 The return on common stockholders' equity is computed by dividing net income By ending common stockholders' equity By average common stockholders' equity Less preferred dividends by ending common stockholders' equity. O Less preferred dividends by average common stockholders' equity Question 11 Spice Company's business activities related to the purchase and sale of long-term assets such as land, buildings and equipment are called: Operating activities O Revenue activities O Financing activities Investing activities Moving to another question will save this response. Question 12 Which of the following principles dictates that efforts (expenses) be recorded with accomplishments (revenues)? Revenue recognition principle Periodicity principle Matching principle Cost principle