Question: i need help on this small assignment. this is marketing question, and i am writing a market plan over a made up laptop company and


outline broadly the items that will represent anticipated cost categories for implementing the plan. You do not need to include specific costs, but merely identify items that represent costs (for example, if you suggest increasing advertising for the product/organization, you'd want to include the costs associated with developing the ad campaign and the costs associated with running the. Budgets Chill Beverage has set a first-year retail sales goal of $50 million with a projected average retail price of $1.89 per unit for a total of 26,455,026 units sold. With an average wholesale price of 95 cents per unit, this provides revenues of $25.1 million. Chill Beverage expects to break even during the final quarter of the first year. A break-even analysis assumes per-unit wholesale revenue of 95 cents per unit, a variable cost per unit of 22 cents, and estimated first-year fixed costs of $12,500,000. Based on these assumptions, the break-even calculation is: $12,500,000 17,123,287 $0.95/unit - $0.22/unit
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