I need help with developing Macy's Qualitative Research Plan. The goal is NOT TO FIND THE SOLUTIONS but instead analyze the problems with Macy' and results conducted from the survey. Here I have attached pictures of the questionnaire:

How old are you? 16-20 O 21-25 26-34 O 35+ What gender do you identify as? Male Female Other O Prefer not to sayWhat is your occupation? Student Other How often do you shop at Macy's? (Online/ In-person) Once a week Once a month O 2-3 times a month O Once every 3 months O Once every 6 months Once a year NeverHow would you rate Macy's customer service? Excellent Good Average Poor Terrible How would you rate Macy's website? (Easy to use/ Navigation) Excellent Good Average Poor TerribleHow are nevigeens for stores to fellow? How often does an employee help you at Macy's? How often can you find an employee to help you at Macy's? O Very Often O often O Sometimes Not Often NeverDid Macy's have what you were looking for? O Yes O No, If not, what were you looking for? What don't you like about shopping at Macy's? Reason What do you like about shopping at Macy's? Great deals Wide variety of things to select from Other Any additional comments regarding Macy's? Yes NOQ7 Q5 Q6 Q3_2_TEXT Q4 How are navigations for stores to follow? Q1 Q2 Q3 What is your occupation? - Other - Text How often do you shop at Macy's? (Online/In-person) How would you rate Macy's customer service? How would you rate Macy's website? (Easy to use/Navigation) How old are you? What gender do you identify as? What is your occupation? - Selected Choice Excellent Excellent OK Student Once every 3 months Good Easy 21-25 Female Once every 6 months Good Difficult 16-20 Male Student Terrible Once every 3 months Terrible Female Student Average Average OK 16-20 Once every 6 months Easy 16-20 Female Student Good Good 2-3 times a month 16-20 Male Student Excellent Easy Student Once a year Good Easy 21-25 Male 2-3 times a month Excellent Excellent Excellent Easy 16-20 Male Student Once a year Excellent Easy 21-25 Male Student Good Good Once every 3 months OK 16-20 Male Student Average Never Pool OK 16-20 Male Student Once a year Average Average 16-20 Male Student Good Average Easy Once a year Easy 16-20 Male Student Good Good Female Student Once a month 16-20 Terrible Terrible Difficult Never Excellent Very Easy 35+ Other Other Excellent 16-20 Female Student Once a month Easy Good Average 21-25 Male Student Never OK Once a year Average Average Easy 21-25 Male Student Once every 6 months Good Good Student Average OK 21-25 Female Once a year Average OK 35+ Female Other Average Average Difficult 21-25 Male Student Once a year Once a year Poo Average Manager OK 26-34 Male Other Average Average Once a year OK 16-20 Female Student Average web dev Never Average 35+ Male Other Once every 3 months Excellent Good Easy 21-25 Student Good Easy Female Once every 6 months Good 16-20 Female Student Poor Average Bad Once a year Poor Difficult 21-25 Female Student Once a month Average OK 21-25 Female Student Terrible Average Other Recruiting Expert Never Easy 21-25 Male Never Good Good 16-20 Female Student Excellent Excellent Very Easy Once every 6 months 26-34 Female Other Average OK Never Average 16-20 Male Student Average OK Never Average OK 16-20 Male Student Once a year Good Good OK 21-25 Female Student Average Good Once a year 16-20 Female Student Once a year OK 21-25 Male Other Good Never Average 16-20 Student Very Easy Male Excellent Never Average OK 16-20 Male Other Once every 3 months Average Average 16-20 Female StudentQ11 Q10_2_TEXT What don't you like about shopping at Macy's? - Selected Choice Q10 Q9 Did Macy's have what you were looking for? - No, If not, what were you looking for? - Text How often can you find an employee to help you at Macy's? Did Macy's have what you were looking for? - Selected Choice Reason How often does an employee help you at Macy's? Yes Reason Not often Sometimes Sometimes Yes Reason Sometimes No, If not, what were you looking for? Reason Never Neve No, If not, what were you looking fo Thigh high boots Reason Never Sometimes Yes Reason Sometimes Sometimes Often Yes Reason Often Reason Often Often Yes Yes Reason Often Often Yes Reason Often Often Yes Reason Sometimes Sometimes Yes Reason Sometimes Often Yes Reason Often Often Yes Reason Never Sometimes No, If not, what were you looking for? Customer Service Reason Never Never Reason Very Often Very Often Yes Very Often Yes Often Not Often Yes Reason Sometimes Yes Reason Often Sometimes No, If not, what were you lookin Dresser Reason Not often Not Often Reason Sometimes Sometimes Yes No, If not, what were you looking for? Reasonable prices Reason Never Sometimes Yes Reason Sometimes Not Often No, If not, what were you looking for? Reason Sometimes Sometimes Yes Reason Very Often Very Often Yes Reason Often Often No, If not, what were you looking for? i wasnt looking Reason Never Not Often Yes Reason Not often Sometimes No, If not, what were you looking for? Reason Sometimes Sometimes Yes Reason Often Often Reason Very Often Yes Very Often Yes Reason Never Never Yes Reason Sometimes Sometimes Yes Reason Sometimes Often Yes Not often Often Often Often Very Often Sometimes Not often Not OftenQ11 Q11_1_TEXT Q12 Q12_3_TEXT What don't you like about shopping at Macy's? - Selected Choice What don't you like about shopping at Macy's? - Reason - Text What do you like about shopping at Macy's? - Selected Choice What do you like about shopping at Macy's? - Other - Text Reason Long lines Great deals Reason No dislikes Wide variety of things to select from Reason Lack of SUPPORT Wide variety of things to select from Reason Bad deals sometimes Wide variety of things to select from Reason Wide variety of things to select from Reason Wide variety of things to select from Reason Nothing Great deals, Wide variety of things to select from Reason Great deals, Wide variety of things to select from Reason No reason Wide variety of things to select from Reason idk Wide variety of things to select from Reason Arrangement of items Great deals, Wide variety of things to select from Reason Wide variety of things to select from Reason Online price is cheaper than in store Great deals, Wide variety of things to select from Reason Wack material Great deals Reason Nothing Great deals Reason Wide variety of things to select from Reason N/A Great deals Reason Unorganized sometimes Great deals, Wide variety of things to select from Reason Outdated, messy Other They sell decent furniture, 0 interest for 1 yr Reason Lord and Taylor is better Wide variety of things to select from Reason Prices, not my style of clothing, nothing else they sell is something I'd want Other I guess convenience when you need a very specific thing that only a department store might have Reason There is not a lot of good clothing Great deals Reason Other Reason Lack of variety sometimes Great deals Reason Not my go to store Wide variety of things to select from Reason outdated products Great deals Reason Hard to find the items I want Great deals Reason too old Other N/A Reason too mainstream Great deals, Wide variety of things to select from Reason N/A Great deals, Wide variety of things to select from Reason Wide variety of things to select from Reason sometimes my size is sold out Great deals, Wide variety of things to select from Reason pretentious & expensive Wide variety of things to select from Reason Great deals, Wide variety of things to select from