I need help with my project 2 brand audit report:

Here is the "case file":

Client Name: Slate, Inc.

Industry: Cell Phones

Competitors: 1. Samsung

2. Apple

Product Line: Smart Phones

Slate, Inc. has asked us to provide a brand analysis report on these two competing brands to inform Slate's decisions on the direction of its own branding strategy.

Samsung is locked in a never-ending smartphone battle with Apple, its biggest competitor. Some may argue that Samsung is winning, at least in terms of value for money. Unlike its Apple, Samsung has flooded the global market with a series of Galaxy phones from the dirt-cheap to high-end models (Spendelow, 2021). In addition, Samsung has just expanded its smartphone lineup by high-end foldable water-resistant phones that are built using cutting-edge hardware (Vazharov, 2021). Apple has responded by introducing a new iPhone 13-line of smart phones that have a faster processor, more storage, a larger battery, and a better camera (Holland, 2021).

Instructions:

Primarily, we want you to examine the branding strategies of our competitors.This report will function as a brand audit that allows us to examine our competitors' strengths, weaknesses, customer expectations, and our own relative position in the market.

These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:

1. brand personality
2. brand image
3. brand identity
4. brand differentiation
5. brand positioning
6. brand communication
7. brand loyalty
8. brand equity (including financial equity)

As you examine these branding elements, your report should also answer the following questions:

1. How strong are the companies' brands in the market?
2. What are the factors contributing to their strengths and weaknesses?
3. How are these two brands competing against each other? How strong is their global performance?
4. How do consumers perceive their brands?
5. Are there any sub-brands? Are there any brand extensions?

Thanks!