Question: I need help with negotiating a plan : thank you very much LAMBDA TECH Role: D. Henderson Setting: 1985 You are D. Henderson, a marketing

I need help with negotiating a plan : thank you

I need help with negotiating a plan : thank you very much

LAMBDA TECH Role: D. Henderson Setting: 1985 You are D. Henderson, a marketing manager working for LambdaTech, Your company is one of the most important in the United States and Europe. It is involved in very high technology, which has made it one of the leaders in the integrated circuits business, which are essential components of computers and other electronics. You have had a successful career in marketing with the Integrated Circuits Division. Your goal is to be promoted. You have learned that there are some openings in your division. Any of these positions would be a promotion for you. You know that one of the positions requires an engineering background but not a marketing background You regret that you do not have experience in engineering because there is some urgency to fill the position. It will go to the first engineering manager at your level in LambdaTech who applies for it. You are coordinating the marketing of the latest integrated circuit (IC) series developed by your division. The ICs ready for release include IC-8090, 1C-6090, and IC-2230. These ICs represent the latest developments in electrical components and will be essential to many new devices. Your division must sell 1,000 of each of these - no more and no less-to the Storage Device Division of LambdaTech, which is located about 2,000 miles from your plant. The sale of these three ICs is extremely important for your division. You are responsible for selling these components to the Storage Device Division. You hope that the revenue associated with this sale will enable you to reach your goal of $210,000 profit for your division. If you reach this goal, your division VP will waive the engineer-experience requirement for the promotion you want, and will ensure that you get that promotion. If your profit is less than $210,000, the VP will not waive the engineering-experience requirement. The accounting department developed a table that forecasts the profit per unit that your division will make. You decide which price point to sell each IC. You may only sell one letter for each IC. Prices & Profits Table IC-8090 IC-6090 IC-2230 Price option Profit per unit Price option Profit per unit Price option Profit per unit A 0 0 A 0 B 10 B 15 B 25 20 30 50 30 D 45 D 75 E 40 E 60 E 100 F 50 F 75 F 125 G 60 G 90 150 G You are going to negotiate the prices of the integrated circuits with M. Wheeler, a manager in the Storage Device Division of LambdaTech. Wheeler is at the same organizational level in LambdaTech as you are. You have learned from your experiences during the past two years that you cannot trust Wheeler, personally. There has been a high level of mutual fear and suspicion between the two of you

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