1. How does an event planning company develop a consistent message about its services? How does it...
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1. How does an event planning company develop a consistent message about its services? How does it best generate buzz?
2. What approaches to Advertising, Sales Promotion, Social Media, Direct/Database Marketing, Personal Selling, and Public Relations should an event planning company use?
3. What role should a sales force play in the marketing communications plan? How should direct marketing be used?
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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