Question: 1. How does an event planning company develop a consistent message about its services? How does it best generate buzz? 2. What approaches to Advertising,

1. How does an event planning company develop a consistent message about its services? How does it best generate buzz?

2. What approaches to Advertising, Sales Promotion, Social Media, Direct/Database Marketing, Personal Selling, and Public Relations should an event planning company use?

3. What role should a sales force play in the marketing communications plan? How should direct marketing be used?

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1 Developing a Consistent Message and Generating Buzz Consistent Message Development Define the companys unique value proposition UVP which highlights what sets it apart from competitors Create a bran... View full answer

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