I need help with the role play material with PP slides and role play notes for the following case study by explain each of the planned marketing activities confirm the amount allocated to each of the marketing activities, including the amount allocated for contingencies negotiate to increase the budget to accommodate the TV advertising campaign wish to run (as per the case study information, by presenting the benefits of television advertising to convince the CEO). and also an email to the team members containing the required information for approved budget.

King Edward VII College has been operating for 5 years. The College is based in Melbourne CBD and has an additional campus in Sydney. The College offers a range of courses in management, marketing, human resources and international business and currently has around 500 students enrolled across all of its courses. Courses are offered at all levels from Certificate II to Graduate Diploma. The College is very popular due to its competitive pricing structure, innovative teaching methods and state of the art facilities. The College currently employs 24 staff members that include the CEO, a Marketing Manager and Marketing Assistant, Promotions Officer, Human Resources Manager, Operations and Finance Manager, Administration Manager, Office Assistant, Receptionist, Academic Manager, Student Services Officer and approximately 14 trainers. As the Marketing Manager for the company, you are allocated a budget each year to spend on marketing. This year the budget you have been allocated is $25,000, which is approximately 10% of revenue. Your budget does not include salaries and wages of staff, which is accounted for through another cost centre. Your marketing plan for the year includes the activities below. The amounts in brackets are your cost projections for each activity: Redesign website to improve branding ($5,000) Design and implement an incentive scheme for referrals by students ($2,400) Conduct a radio advertising campaign ($10,000) Online communications - newsletters, websites, blogs, Twitter (zero - staff time only) Stand at VCE Careers Expo 2016 (Stand package $3,300) Develop and publish 2016 promotional brochure ($1,500) Sponsor community organisation to improve local community profile ($2,000) Contingency amount ($800) You would also like to conduct a TV advertising campaign and have been quoted a price of $30,000 to run the campaign. As this is obviously well over the budget limit, you need to negotiate an increase in budget. In order to negotiate this increase, you will need to research and present an argument for using TV advertising and its benefits for the company.