I need in few words a substantive comment on this post: The purpose of the Balanced Scorecard is to offer a balanced and holistic perspective on an organization's performance and progress toward its strategic objectives. It can accomplish this by looking at four perspectives that all give different insights into varying aspects of the company. This includes the financial perspective, customer perspective, internal process perspective, and finally the learning and growth perspective. There are many non-financial measures to consider in a balanced scorecard. One example is customer retention and loyalty. This can give insight into the customer's perspective. Secondly, employee training can give insight on the learning and growth perspective