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Multiple Choice Questions 14. Which of the following is considered a type of process? a) Flexibility b) Services c) Cost d) Quality 15. Why is good product and service design important? a) The visual appeal of a product is the most important factor in selling it. b) Products are the last thing a customer sees of a company c) Products and services are usually the first thing customers see of a company, so they should have an impact d) Operations managers' pay is determined by the quality of product design. 16. Which one of the following would not generally be considered to be a design principles operations management? a) To satisfy the needs of customers. b) Design activity must apply both to product/service and the process. c) Design activity must be taken as transformation process itself d) To satisfy the needs of entrepreneurs 17. Which of the following is not considered a main principle of design of a product / servi design? a) Simplicity by Quality Concept d) Clarity 18. What is the task in product or service design? a) Reviewing the organisation's competitive position in the market. identifying Skely suppliers of key product or service components Gathering Information from customers and non-customers in order to understand needs or expectations d) Assessing internal resource constraints from an operations perspective 19. The case with which the product can be made is its a) manufacturability b) repeatability readiness for manufacturing d) reliability e) accountability 20. Service design differs from product design by including a) customer needs b) marketing personnel in the decision making process c) speed d) quality c) the esthetic and psychological benefits of the product 21. All product designs begin with a) a blueprint b) a cost analysis can idea d) a feasibility study e) a focus group 22. Where should product or service design start? a) with the customer b) with human resources, operations, and marketing c) With the operations manager