I need script, can you help me?

SITXMGT002

Activity 2 Q1

Scenario

You are the Marketing Manager of Hotel LeCulinaireand you have identified a strategic need to establish a business relationship with the Manager of a local travel agency.

After some research you have identified 'the lucky person' and you are just about to ring them to see if they are interested in some sort of business relationship or partnership.

Let's see how things go - this could be the start of something really big!

Instructions for LC Marketing Manager:

Introduced self.

Identified business they represented.

Explained reason for the call.

Sought to identify name of person being spoken with.

Asked if 'now'was suitable time for them to make this kind of call.

Responded appropriately to questions, comments and statements from travel agency owner

Gave indication of benefits that could flow to the travel agency from such a relationship.

Explained benefits thatcould flow to HLCfrom such a relationship

Identifiedroomsinformation (in-room facilities, quality, views, numbers by room type, decor, sizeetc)available at HLC.

Asked about their business and customers.

Identified their operational needs, wants and preferences.

Asked follow-up questions during the discussion

Asked follow-up questions during the discussion.

Sought details

Indicated stated requirements could be met immediately and on an ongoing basis.

Indicated willingness to be part of a commercial arrangement that meets the travel agent's requirements.

Provided additional information aboutHLCthat might be of interest (such as outside facilities, spa and wellness centre, formal dining room, gaming roometc).

Asked travel agency owner about their preferred contact requirementsandprovdedtheirs

Made arrangements for face-to-face meeting setting time, date and location

Thanked the travel agent for their time

Stated they were looking forward to meeting the travel agent face-to-face.

Instructions for TravelAgentManager

You are the owner of a local travel agency in the same suburb as Hotel Le'Culinaire.

You are looking forward to meeting this person fromHotel Le'Culinaireand eager to see what they have to say.

You are more than willing to direct some business their way providing their rates are reasonable, the facilitiesetcare acceptable to you and they are prepared to block out rooms at certain times for you.

During the meeting:

Provide answers to keep the discussion moving - for example:

oYou deal primarily with overseas travellers seeking to come to Australia and focus their stays in Sydney where they can enjoy all the sights, sounds and experiences that the city can offer.

oYour market is people 50plus from South-east Asia and America who come as part of inbound group tours that stay for an average of 10 days.

oYou have found it increasingly difficult to find good quality, reasonably-priced accommodation and facilities for them during their visits and had often thought about contacting Hotel Le'Culinaireas it seemed a possible good local solution but you had been too busy with other things and just never got round to it.

Your needs are:

o100 double rooms every month - 30 double rooms for 10 nights per stay, three times a month every month of the year. This is projected to double over thenext 2 years as you include the UK and then strategic European countries as target market segments.

oRoom rate to be no more than $175 per room per night including cooked breakfast - you cost this part of the package you offer to your visitors at $225 per room and you are adamant you want a $50 per room per day profit.