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Q.No.2. Case Study (Marks 6) The IT Company is a small chain of distributors of good quality laptops, Software, Websites, Apps, etc. Within each category, the company offers a wide variety of products, with many variations of each product being offered. For example, the company currently offers one type of Laptop, some four different designs of Software, and 1000 varieties of off websites and Apps. The company keeps in touch with advances made in the IT field worldwide. It introduces those products that are in keeping with the market's needs in terms of design, workmanship, and value for money, and technical specifications. Fine IT trades only in good quality Laptops and Soft-wares. Differences between its products and cheaper, lower quality ones are well known to those who have several years of experience in the business. An important feature the company feels is the availability of a complete list of the Laptops and software system components. This enables customers to add bits and pieces of matching designs and features in the Laptop and Software. Such details are available for sale separately. Systems are maintained in stock by the company for several years, and parts for Laptops and other Software are always available. The trade is currently witnessing a downturn due to the recession. Fine furnishing has ! also experienced the same over the past two years. In addition, it had to trim its profit margins. Last year, it barely broke even, and this year it is heading for a loss for the first time in the company's twenty-year history. i. Explain the terms product-item, product line, and product mix in the above situation. ii. Advice the company concerning its product mixes. How will your recommendations affect the company's image