*I Need The answer Within 2 hours* complete 2 pages* ( Course Code: MKT 3123/201 Course Title: Marketing Management )

( this question based on market segments )

* The owners of a local Health-Food Restaurant have asked you to prepare a demographic profile of people living in the community surrounding the restaurants location. *

(A)Construct an 8-item demographic Profile that measures the familys dinning out patterns.

(B) Identify the best positioning approaches for this restaurant and describe how to apply these to position.

(Market Segmentation

Segmenting Consumer Markets Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. (1) Consumer needs, wants, and usage rates often vary closely with demographic variables; (2) Easier to measure than other variables;)