The University of Zambia is due for a 5-year strategic plan. You have been hired as a

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Question:

The University of Zambia is due for a 5-year strategic plan. You have been hired as a consultant to the Vice Chancellor. As a UNZA student, you are very familiar with the University's mission statement: Excellence in teaching and learning, research and research training, community service, provision of opportunities for consultancy, professional leadership, and enterprise development in the contemporary context and vision. Please complete a SWOT analysis, including two examples each of the school's current Strengths, weaknesses, opportunities and threats. (15 Marks)

QUESTION TWO

A leading European airline has asked you, a marketing consultant, to suggest areas the company should emphasize to differentiate itself from competing airlines in a mature industry. In so doing, you are told to assume that the airline would continue to be price competitive.(15 Marks)

QUESTION THREE

Samsung holds a commanding share ofthe growing global market for smart televisions. To maintain its lead as the market continues to grow, what marketing strategies should Samsung focus on and why? (20 Marks)