Question: After carefully reading the case study: Amazon.com's European Distribution Strategy, which is located under the case supplement part of the text, and performing a thorough

After carefully reading the case study: Amazon.com's European Distribution Strategy, which is located under the case supplement part of the text, and performing a thorough review of relevant literature, you will be assuming the persona of an external supply chain consultant hired by Mr. Tom Taylor, Director of Amazon.com's Supply Chain Operations, to propose a strategy for configuring the distribution network so that it properly supports the projected growth rate in Europe. Mr. Taylor has asked that you prepare a presentation to be delivered to him and other members of the European leadership team. In preparation for the presentation, you will be preparing "draft" set of PowerPoint slides, which will be provided to a select group of your peers for review and critique.

At a minimum, you will want to use the answers to the following questions in the construction of your slides.

What expansion options should Amazon Europe select?
Expand into other countries?
Launch Marketplace activities?
What distribution network configuration should Amazon Europe adopt?

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Answer Slide 1 Title Title Optimizing Amazon Europes Distribution Network Subtitle Presented by Your Name Supply Chain Consultant Slide 2 Introduction ... View full answer

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