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Question 37 (2 points) Listen Most major U.S. fast-food chains expand nationally and internationally through O joint ventures wholly-owned direct investment franchising licensing consortiums Question 38 (2 points) Question 38 (2 points) Listen A Canadian pharmaceutical company is considering using a licensee for the Bolivian market. Which of the following facts is not a good reason for the firm to license in Bolivia? The firm does not want to commit any time or resources to the Bolivian market. Bolivia is more politically risky than the firm's other markets Bolivia will never be a major market for the firm. The firm does not have much money to invest in Bolivia no