I need to apply Mansoff Matrix analysis only the part of market development with all details

in the case study Netflix goes to India ( giving all evidences that market development analyisi is the best analysis for the case study

MIT 21-201 January 30, 2021 MANAGEMENT SLOAN SCHOOL Netflix Goes to Bollywood Donald Sull and Stefano Turconi For the first fifty years of television, broadcasters determined what viewers could watch and when they could watch it. Consumers faced limited choices, had to arrange their schedule to watch a show when it was broadcast, wait a week for the next episode, and sit through frequent commercials breaks. Streaming video pioneers Netflix, Hulu, and Amazon Prime Video shifted the power to the viewers: they assembled Management, at Qatar University. large libraries of content and made these shows, movies, and documentaries available over the Internet, so that audiences could watch what they wanted, when they wanted, for as long as they wanted, without commercial interruptions. By 2019, 40% of Americans watched multiple episodes of TV shows in Usage permitted only within these parameters otherwise contact info@thecasecentre.org sequence (known as binge-watching) every week." Taught by Hatem El-Gohary, from 20-Mar-2022 to 20-Sep-2022. Order ref F442845 Since its founding in 1997, Netflix evolved from a mail-order DVD rental company to the world's leading streaming video on demand (SVOD) provider. By 2019, Netflix was the dominant SVOD platform, with 167 million paid subscribers around the world and an enterprise value of $157 billion (see the tab N summary in the case data supplement for an overview of Netflix operating and financial data). Viewers voraciously consumed the company's content-the average number of hours subscribers Pun spent watching Netflix each day increased four-fold between 2010 and 2015.2 Unlike Disney or NBC Universal, Netflix did not enter streaming video with a large library of content (tab movie franchises). Instead, Netflix rose to industry leadership by successfully seizing a series of