Question: I need to develop a strategic marketing plan for the KEG steakhouse and bar restaurant in Vancouver The following are the strategic objectives for the

I need to develop a strategic marketing plan for the KEG steakhouse and bar restaurant in Vancouver

The following are the strategic objectives for the proposed marketing plan for the Keg 1.To increase the total sales of the Keg 's chain of restaurants, by 10% in the next 12 months 2.To build brand affinity and improve its brand reputation

Define the strategies and goals to achieve these objectives ?

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Strategic Marketing Plan for The KEG Steakhouse Bar Vancouver Objective 1 Increase Total Sales by 10 in 12 Months Strategies Targeted Promotions and Offers Develop seasonal menus with special offers a... View full answer

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