I need to develop a strategic marketing plan for the KEG steakhouse and bar restaurant in Vancouver

Fantastic news! We've Found the answer you've been seeking!

Question:

The following are the strategic objectives for the proposed marketing plan for the Keg 1.To increase the total sales of the Keg 's chain of restaurants, by 10% in the next 12 months 2.To build brand affinity and improve its brand reputation

Define the strategies and goals to achieve these objectives ?

Related Book For answer-question

Systems Analysis and Design

ISBN: 978-1305494602

11th Edition

Authors: Scott Tilley, Harry J. Rosenblatt

See More Books

Posted Date: Mar 01, 2024 12:51 AM

See More Questions

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
1. Based on the information provided in the case below, what is the key strategic goal for Tim Hortons as of August 2014? It would be a year of dramatic change for Tim Hortons Inc. On August 26,...
List three specific parts of the Case Guide, Objectives and Strategy Section (See below) that you had the most difficulty understanding. Describe your current understanding of these parts. Provide...
Jake's office building is destroyed by a fire on September 15, 2022. Jake receives insurance proceeds on April 15, 2023 in the amount of $300,000. Jake's adjusted basis in the building was $250,000....
Jon Fulkerson has also received a credit application from Seether, LLC, a private company. An abbreviated portion of the financial information provided by the company is shown below: Total assets...
A process stream is heated as a gas from 25C to 250C at constant P. A quick estimate of the energy requirement is obtained from Eq. (4.3), with CP taken as constant and equal to its value at 25C. Is...
The comparative statement of financial position of the partnership of Ken and Barby as at 30 June 2024 and 30 June 2025 were as follows. Required Prepare a statement of cash flows for the partnership...
Chief executive officer compensation can be a material amount and is often scrutinized by regulators, analysts, competitors, and investors. For CEOs of publicly traded companies, compensation can...
The market portfolio of the Tierra del Fuego stock market has an expected return E r( ) M = 22% and a standard deviation of returns M = 19%. The risk-free rate is rf = 7%. a. What is the equation of...
sionLocator assignment-take Renen Topics Use the Referencm te accem important valus if needrd fer this questien. The equilibrium constant, K. for the following reaction is 10.5 at 350 K 2CH,Cl{(2)...
What is the difference between the T-statistic and the F-statistic?
Focus on the airline industry: why is the upper portion of the kinked demand curve elastic and the lower portion inelastic?
What are the merits of using peak-load pricing at commercial airports?
Explain how the Expected Marginal Seat Revenue model is constructed and what assumptions are used to build the model.
Consider a monopolist with TC = 1,500 + 2Q a. If demand is given by Q = 80 P, what is the monopoly price and quantity? b. What are the profits?
The following is an income statement and balance sheet for the ACME Power Tool Company. INCOME STATEMENT January 1, 2020 through December 31, 2020 Sales (20,000 units@$50/unit) $1,000,000 raw...
Perform the operation by first converting the numerator and denominator to scientific notation. Write the answer in scientific notation. 7,200,00/0.000009
Assume that your company uses a release methodology for its sales system. The current version is 5.5. Decide whether each of the following changes would justify a version 6.0 release, or be included...
Many large organizations have had their database system hacked and customer data stolen. How should the security for the database be different than security for the rest of the system? Does it make a...
1. Provide an overview of the proposed system, including costs and benefits, with an explanation of the various cost-benefit types and categories. 2. Develop an economic feasibility analysis, using...
An analysis by Professor Peter M Rothwell and his colleagues (Nuffield Department of Clinical Neuroscience, University of Oxford, UK) published in 2012 in the medical journal The Lancet...
The following table shows the result of the 2018 General Elections in Pakistan, along with the vote share predicted by several organizations in the days before the elections. The sample sizes were...
The Chinese Academy of Sciences and the Chinese Academy of Environmental Planning conducted a survey of about 563 Chinese, with a tertiary education, about their interest in reducing global warming....

I need to develop a strategic marketing plan for the KEG steakhouse and bar restaurant in Vancouver

Question:

Expert Answer:

Strategic Marketing Plan for The KEG Steakhouse Bar Vancouver Objective 1 Increase Total Sales by 10 in 12 Months Strategies Targeted Promotions and Offers Develop seasonal menus with special offers a... View the full answer

Systems Analysis and Design

Students also viewed these marketing questions