I need to do it for Amazon and answer all the question till number 8

CHALLENGE: This assignment offers an opportunity for you to conduct a retail audit and apply some of the new skills that you've learned over the course of the semester to develop thoughtful, evidence- based retail recommendations. The assignment is a problem-solving activity that involves critical thinking and creativity. You may find it helpful to review content covered in the lecture notes and course readings from the semester. There are 10 steps to the assignment in total, please review them carefully. TOTAL: 45 Marks STEP 1: Select a retailer (4 marks) Write a short profile of the retailer that includes the retailer's name, origin story, what type of retailer they are (e.g. specialty, fitness, hospitality...), and their claim to fame. e.g., "Created in 2012, Gymshark has grown from a small screen printing business, into a fitness apparel and accessories brand, manufacturer, and online retailer with over 7 million social media followers. Founder, Ben Francis, recognized a need for tight fitting gym apparel that no other company was offering. He created Gymshark to address the gap in the market and has now developed a loyal customer base in 177 countries around the world thanks to unpredictabile and modern marketing methods. Gymshark is famous for their pop-up stores that allow dedicated customers to physically shop, and connect with Gymshark brand ambassadors, who advertise, review, and promote Gymshark products on their social media channels. STEP 2: Conduct research (7 marks) Conduct online research about the retailer. Search the company website, online reviews and social media channels for information about the retailer. Gather as much information as you can. Look for both paid digital advertising (e.g. Google Ads, online banners) and unpaid or owned media/advertising (e.g. word of mouth, online reviews, blog posts from key influencers, videos, etc.). Point form notes are acceptable. 1 Place your findings from Step 2 in a table format, see example below: Retailer Your comments here Company website (specify) Online reviews (specify Your comments here website) Twitter Your comments here Facebook Your comments here Instagram Your comments here Other Your comments here Other Your comments here STEP 3: SWOT Analysis (8 marks) Based upon your research in Step 2, conduct a SWOT analysis of the retailer. Present your analysis in a chart (point form acceptable.) STEP 4: Consumer Segmentation (4 marks) Describe the target market for the retailer, using demographics, behavioral, and psychographic variables gathered from your research. STEP 5: Brand Personality (3 marks) Explain the retailer's brand personality (e.g., exciting, young, confident) and brand values (e.g., family, progressive, diversity & inclusion). STEP 6: Competitor Analysis (4 marks) Construct a perceptual map (see Week 4 Lecture Notes) that depicts the retailer's competitors. STEP 7: Growth Strategies (4 marks) Use Ansoff's Matrix to analyze and plan potential growth strategies (see Week 5 Lecture Notes). STEP 8: Key Opportunities (6 marks) Based upon your findings, briefly outline 3 key opportunities that you would recommend the retailer explore to enhance customer experience in the post-Covid retail era. STEP 9: (5 marks) Include a title page and a list of references at the end of your document. Review your written work for proper grammar, spelling and formatting. Please ensure your work is concise, well organized, and written using professional business communications. Remember the importance of presentation! Please structure the report using headings so that it is eye catching and easy to read. STEP 10: Save file as a PDF and submit to the Make Up Assignment D2L dropbox by posted due date. Please note course late policy. CHALLENGE: This assignment offers an opportunity for you to conduct a retail audit and apply some of the new skills that you've learned over the course of the semester to develop thoughtful, evidence- based retail recommendations. The assignment is a problem-solving activity that involves critical thinking and creativity. You may find it helpful to review content covered in the lecture notes and course readings from the semester. There are 10 steps to the assignment in total, please review them carefully. TOTAL: 45 Marks STEP 1: Select a retailer (4 marks) Write a short profile of the retailer that includes the retailer's name, origin story, what type of retailer they are (e.g. specialty, fitness, hospitality...), and their claim to fame. e.g., "Created in 2012, Gymshark has grown from a small screen printing business, into a fitness apparel and accessories brand, manufacturer, and online retailer with over 7 million social media followers. Founder, Ben Francis, recognized a need for tight fitting gym apparel that no other company was offering. He created Gymshark to address the gap in the market and has now developed a loyal customer base in 177 countries around the world thanks to unpredictabile and modern marketing methods. Gymshark is famous for their pop-up stores that allow dedicated customers to physically shop, and connect with Gymshark brand ambassadors, who advertise, review, and promote Gymshark products on their social media channels. STEP 2: Conduct research (7 marks) Conduct online research about the retailer. Search the company website, online reviews and social media channels for information about the retailer. Gather as much information as you can. Look for both paid digital advertising (e.g. Google Ads, online banners) and unpaid or owned media/advertising (e.g. word of mouth, online reviews, blog posts from key influencers, videos, etc.). Point form notes are acceptable. 1 Place your findings from Step 2 in a table format, see example below: Retailer Your comments here Company website (specify) Online reviews (specify Your comments here website) Twitter Your comments here Facebook Your comments here Instagram Your comments here Other Your comments here Other Your comments here STEP 3: SWOT Analysis (8 marks) Based upon your research in Step 2, conduct a SWOT analysis of the retailer. Present your analysis in a chart (point form acceptable.) STEP 4: Consumer Segmentation (4 marks) Describe the target market for the retailer, using demographics, behavioral, and psychographic variables gathered from your research. STEP 5: Brand Personality (3 marks) Explain the retailer's brand personality (e.g., exciting, young, confident) and brand values (e.g., family, progressive, diversity & inclusion). STEP 6: Competitor Analysis (4 marks) Construct a perceptual map (see Week 4 Lecture Notes) that depicts the retailer's competitors. STEP 7: Growth Strategies (4 marks) Use Ansoff's Matrix to analyze and plan potential growth strategies (see Week 5 Lecture Notes). STEP 8: Key Opportunities (6 marks) Based upon your findings, briefly outline 3 key opportunities that you would recommend the retailer explore to enhance customer experience in the post-Covid retail era. STEP 9: (5 marks) Include a title page and a list of references at the end of your document. Review your written work for proper grammar, spelling and formatting. Please ensure your work is concise, well organized, and written using professional business communications. Remember the importance of presentation! Please structure the report using headings so that it is eye catching and easy to read. STEP 10: Save file as a PDF and submit to the Make Up Assignment D2L dropbox by posted due date. Please note course late policy