Question: I need to learn about Innisfree, please help me. 1. Determine their market share and their position in the marketplace (use a pie chart to
I need to learn about Innisfree, please help me.
1. Determine their market share and their position in the marketplace (use a pie chart to do so). 2. Identify their key competitors and their market share in terms of dollars. t t For the above questions, you will need to find statistics of market share and sales figures for your chosen brand and competitor's brands. Databases from the Library (e.g. IBIS World) will be a good starting point 3. Identify their ONE target markets and explain why customers purchase or aspire to purchase your chosen product using your understanding. Draw on your knowledge of weeks 1-9. 4. For your chosen product provide some examples of their advertising (print ads, sponsorships, billboards, screenshots of social media and link these advertisements to the benefits (value) that their key target markets seek from the product. You will need to discuss the objective(s) of the Ads (To inform, persuade, educate or to change attitude about brand) and how does the Ads communicate the benefits to target markets. 5. Develop one NEW advertisements for each product in the same format that you have critiqued and explain how your advertisements meet the customer benefits sought. AGAIN, you will need to discuss the objective(s) of the Ads (To inform, persuade, educate or to change attitude about brand) and how does the Ads communicate the benefits to target markets in these NEW Ads. 1. Determine their market share and their position in the marketplace (use a pie chart to do so). 2. Identify their key competitors and their market share in terms of dollars. t t For the above questions, you will need to find statistics of market share and sales figures for your chosen brand and competitor's brands. Databases from the Library (e.g. IBIS World) will be a good starting point 3. Identify their ONE target markets and explain why customers purchase or aspire to purchase your chosen product using your understanding. Draw on your knowledge of weeks 1-9. 4. For your chosen product provide some examples of their advertising (print ads, sponsorships, billboards, screenshots of social media and link these advertisements to the benefits (value) that their key target markets seek from the product. You will need to discuss the objective(s) of the Ads (To inform, persuade, educate or to change attitude about brand) and how does the Ads communicate the benefits to target markets. 5. Develop one NEW advertisements for each product in the same format that you have critiqued and explain how your advertisements meet the customer benefits sought. AGAIN, you will need to discuss the objective(s) of the Ads (To inform, persuade, educate or to change attitude about brand) and how does the Ads communicate the benefits to target markets in these NEW Ads