I need to plan the research using the information below with a many word as possible?

You are the head of marketing for a company! manufactures anti aging heard sold to consumers. You want to capture additional market share by understanding how consumers use anti- aging creams for personal grooming, and how those products can be improved to suit the needs of consumers. Additionally you need to understand segments that will benefit from your product and where do find them. You must plan the research.. How can you leverage each of these sources of research: Big data - Describe what data you can combine to understand segments you should be targeting watch "How Caesars Entertainment Uses Big Data in Marketing") forideas How car this big data analysis help you with distribution of the product once you've identified high propensity to purchase segments? . Ethnography . How would you set up an ethnography study? How do you collect insights? What specific types of insights does this approach provider . Focus Group How would you set upla focus group? How do you collect insights What specific types of insights does this approach provide? . Surveys . What options do you have to survey customers (He., types of surveys)?What are the advantages and disadvantages to each approach