Question: I need to write a case analysis on the company Netflix. Here is evrything that must be included: A strategic - management case describes an
I need to write a case analysis on the company Netflix. Here is evrything that must be included:
A strategicmanagement case describes an organizations external and internal conditions and raises issues concerning the firms vision, mission, objectives, and policies. Most of the information in the case is established in fact, but some information may be opinions, judgements, and beliefs. Generally, it should include a description of important internal management marketing, financeaccounting productionoperations research & development R&D management information systems and external issues. There is no such thing as a complete case, and no case ever gives all the information one needs for conducting analysis and making recommendations.
Points that should be addressed in the case analysis:
Introduce the organization. The case should be well organized & cited.
Specifically identify the industry and the competitors.
Analyze the potential profitability of the industry.
What politicallegal forces affect the industry?
What economic forces affect the industry?
What social forces affect the industry?
What technological forces affect the industry?
Who has succeeded and failed in the industry, and why?
What is the current firmlevel strategy?
What is the current businesslevel strategy?
What are the business strategies of the major competitors?
What is the current marketing functional strategy?
What is the financial position and functional strategy of the organization?
What are the current production and purchasing functional strategies?
What are the current strategies in other functional areas, such as HR and IS
What strengths exist for the organization?
What weaknesses exist for the organization?
What opportunities exist for the organization?
What threats exist for the organization?
What strategic alternatives are available to the organization?
What are the pros and cons of these alternatives?
Which alternative should be pursued and why?
How should this alternative be implemented?
How should this alternative be controlled?
What crisis events should the firm anticipate? What are the firms prospects?
Case Analysis Grading
Introduction
Business model mechanism whereby an organization seeks to earn a profit
Mission statement reason for an organizations existence
Industry Analysis
Porters Forces:
Intensity of rivalry
Barriers to entry
Threat of substitutes
Bargaining power of suppliers
Bargaining power of customers
Macroenvironment
P political
E environmental
S social
T technological
Corporate Strategy
Corporate profile Single industry, multiple related industries, multiple unrelated industries
Corporate strategy growth, stability, retrenchment
Business Strategy
Porters Typology:
Entire market lowcost
Entire market Differentiation
Niche FocusLowCost
Niche FocusDifferentiation
LowCostDifferentiation entire market
FocusLowCost Differentiation niche
Multiple strategies
Miles & Snow Typology:
Prospectors
Defenders
Analyzers
Reactors
Financial Assessment
Financial information
SWOT Analysis
Strengths internal, evaluated relative to key competitors
Weaknesses internal, evaluated relative to key competitors
Opportunities external, factors outside the organization
Threats external, factors outside the organization
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