I need you to answer 3 discussion post questions from my peers and state whether you agree or disagree:

1. Consumer trust is one of the most essential components when it comes to establishing a successful business. Consumer trust increases sales as people will be more willing to invest their money into products from trustworthy companies. The lack of trust will ultimately result in lack of profit because sales will decrease.

Personally, I dont buy anything anymore from McDonalds. Too often I heard about them using low-quality meat or even about chipped wood in their burger patties. Moreover, McDonalds is a fast-food restaurant, which already has the reputation to sell unhealthy food.

In contrast, I trust local businesses like a shop that sells hiking clothing in my hometown. I know the owner and even though it is on the pricier side, I know I get good quality clothes that will last over a decade. Knowing that they only sell good quality brands and that they are not involved in any scandal makes me trust them. Also, my experience with them increases my trust. I never had anything to complain when I shopped there.

Once consumer trust is lost, it can be extremely difficult to recover from it. However, it is possible. Statements to the public that explain the causes of the issue or scandal and how the company chose to fix it, can help rebuild trust. In addition, new marketing strategies and sale concepts can help to polish the companys image. Turning away from the misbehaviour that lead to the loss of trust will also help.

2. Our text suggests we can counter cynicism on business ethics by using life examples. (Trevino & Nelson, 2021).

When a company is in business, its goal is profit. To do this, trust is paramount to many other things as it brings people back and maintains solid relationships and outlooks. This is even more important when looking at things like fiduciary duties specific to certain businesses.

For my part, I work with coast capital savings through a mortgage, a line of credit, and a few investment accounts. I have a good relationship with one advisor handling most of my financial matters. I trust this company because of this person. An ethical, honest, and conscientious person. In thinking about it, the companies I trust always involve relationships with specific people. When I do not know anyone at a business, I find someone quickly that can guide me through the plan or process whether it be service or product oriented.

For me, trust is earned, and mistrust is not taken lightly. I feel confident when someone is transparent and honest, good news or bad. Like when the service person at the car dealership says, No, you dont need that work done. Mistrust is when I ask for something to be done on my vehicle, and the dealership does the wrong thing while I have waited for several hours.

Getting it right from the start is very important; by building some trust, we have some latitude to make mistakes. Everyone does. Anyone that says they dont do not realize they have made them. Customer service recovery is a good start; it lets the customer know you messed up and want to make it right. (Mata, 2023).

3. Building trust between a company and its customers is crucial. Increased customer loyalty is rewarded with increased brand value and prestige. Because of this, share prices rise, which is good for business and growth. Customers that have faith in the company are an additional boost to morale.

My highest levels of confidence are placed inApple, Microsoft, TATA, Google.

• What makes me trust or not trust a certain brand is-
• their duty to the customer, as well as their integrity and candour,
• customer service complaint resolution,
• influence on both human health and the natural world,
• duration of investigation of the complaint,

customer convenience and a selection of pricing and discount/gift options

creativity and ethics

Once a customer stops trusting you, you may kiss goodbye to repeat business and recommendations. The company's standing in the public eye will also suffer. Good people just don't want to work for a firm with a poor reputation. Access to international markets and corporate relationships will suffer as a result.

The company's priority should be to improve customer loyalty and satisfaction by emphasising its customer service and listening to its customers' comments. Businesses that want to regain their customers' confidence should devote more resources to advertising, but only after they have made strides to enhance the quality of their products and services. The business must acknowledge its error and explain it to the general audience.