I need your help for all five questions. Please answer 5 questions. Thank you very much.

1. IKEA has achieved competitive advantage in the global furniture industry by pursuing which generic strategy:

A. cost leader ship

B. cost focus

C. differentiation focus

D. differentiation

2. Which of the following would make the use of a standardized, global advertising approach difficult?

A. differences in media availabilities

B. differences in consumer needs and usage patterns

C. cultural differences

D. Both B and C

E. all of the above

3. ________ pricing is easy to calculate because there is no need to take into consideration the estimated price elasticity of demand or the reaction of competitors to price changes.

A. target

B. competition-based

C. cost-plus

D. demand-based

4. The need hierarchy is applicable to global marketing because it can help explain one of the following:

A.the top of the Asian hierarchy is self-respect.

B. affiliation needs in different countries can only be fulfilled with localized products.

C."luxury badging" is irrelevant to companies marketing in Asia.

D. the quest for society's esteem in South East Asia leads to high purchases of luxury goods.

E. Asians differ from Westerners in their basic physiological needs.