I needed help with Whiskey and Cheddar case study. I think there is only 1 book with this name. Maybe I bought the wrong book. These were the question I needed your advice with. I unlocked a few documents, but they were confusing.Thank You.

Please Answer the following questions : 1. Evaluate the product-company and product market t of the line extension options. Does the idea t with the company and market ? Why and why not? 2. What are the strengths and weaknesses of the proposed marketing program? 3. What are the advantages and disadvantages of the proposed licensing agreement 1-" 4. Should Kelly recommend Launching the product using Jamerson Irish Whiskey as a branded ingredient or using a genetically branded Whiskey ? Justify your decision