Question: i. PLEASE ANSWER ALL 4 QUESTIONS OR NONE AT ALL PER CHEGG RULES. Discuss what can happen if the price of a product does not

i. PLEASE ANSWER ALL 4 QUESTIONS OR NONE AT ALL PER CHEGG RULES. Discuss what can happen if the price of a product does not fit with the three other Ps of the marketing mix?

Should a small business owners judgment be used to determine prices if so many mathematical techniques have been developed for that purpose? Of the pricing techniques described in this chapter, which one do you think is most commonly used by small business? Why? As the owner of a small, hometown drugstore, how would you prepare for a Wal-Mart being built in your area?

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