I request Chegg to complete numbers 1,2,3 please !

Assignment 4 Instructions

Part 1 covers chapters 5 and 6 and part 2 covers chapters 7 and 8. In your answer, please identify the question (Question #), then copy and paste the question itself. Following that, provide your answer. Answer every question thoroughly. Cut and paste answers from the textbook or any other source are not acceptable. Phrase the answer in your own words. That excludes marketing and social psychological concepts. Also, if a question asks you to provide an example do not skip that part. To answer the questions in this assignment, use the course textbook only.

Assignment 4

1. Describe the communication model, each element, each step and the relation between them in generating a flow of information between sender and receiver.

Give a marketing example.

2. Compare narrowcasting and broadcasting and describe the advantages of narrowcasting.

3. What are the advantage and disadvantages of using humor in advertising. Give examples of advertising where humor was used successfully.