Question: ? ? ? ? ? ? ? ? i s a s e t o f p r i n c i p l e

????????isasetofprinciplesintendedtoimprovetheresearchusedincreatingadsandmeasuringtheireffectiveness,offerclientsabettercreativeproduct,andgovernthecostofTVcommercials.
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Positioning advertising laboratory testing
Positioning advertising copy testing
Commercial testing
Portfolio testing

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