Question: ? _ _ _ _ i s c u s t o m e r s p e r c e p t i o

?____iscustomersperceptionsoftheoverallqualityorsuperiorityofaproductorservicecomparedwithalternativesandwithrespecttoitsintendedpurpose.
Groupofanswerchoices
Perceivedquality
Truequality
Presentedquality
Competitivequality

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